o.o
My news comes from Chris of the MAHQ.net website, where I serve as staff. Information?
Treatment of Gundam Seed, the resignation of Jerry Chu, and now the closing of GOUF. Basically Bandai isn't wasting any more money on Gundam in America, especially after the fan backlash against Gundam Seed Destiny. The GOUF (Gundam Official User Forum) while 'fan-run', was owned and supervised by Bandai, and Bandai has decided they can't release Destiny stateside on any network due to bad merchandise sales and poor ratings for Gundam Seed.
http://aeug.blogspot.com/2005_10_01_aeug_a...846340393563736Honestly, the problems Bandai has had with Gundam has been its very marketing. Hell, the merchandise problem? They oversaturated the market with crappy SD Gundam figures (a release which breezes through the entire series in three weeks is not going to sell 27 different types of merchandise packaging), battle scarred MSiAs (Gundam Actionfigures that look like they have been microwaved), and even the lack of any real Gundam DVDs aside from Gundam Seed and F91. MSG has been floundered, Zeta's a boxset only, and the various others are very hard to find.
Or you can go by an official note from Mark Simmons...
GOUF -- or any company-owned forum -- exists only to support the needs of the company. With the demise of Gundam merchandise in North America, there was no business-related purpose in Bandai America, Inc. retaining a public forum for Gundam fans. Therefore, the plug was pulled.
Those who frequent toy stores shouldn't be surprised; over the last six to nine months the stocks of Gundam merchandise have been drying up at an astonishing rate. Without toys on the market, there was no company-related purpose in maintaing GOUF; it became a waste of already scarce resources.
Bandai exists to make a profit. Things which help it do so are worth keeping. Things that do not help it make a profit get cut.
It's what they call "business".
Eitherway... Gundam's been killed because Bandai America sucks at marketing. G Gundam was the true deathknell for it. Bad Voice acting, breezing through the series, and over saturation of the merchandise. Wow.