You bring up some good points. I like this post.
I actually thought the whole Princess Mononoke push was them pushing where and when it needed to happen. Because American audiences are too stupid to flock to anything that doesn't have blood or violence so this was Disney's only real chance of making Ghibli mainstream (as their distro deal was in place by this time). It was 1999, in the era of edgy. Whisper of the Heart is also one of my favorites and is the movie that came out before Princess Mononoke. But I don't see North America knowing how to market Whisper of the Heart, especially in the 90's. In trying to push Princess Mononoke, the opportunity was there to piggyback on gods, violence, guns, and fighting. Meanwhile, Whisper of the Heart has a little teenaged girl that writes and a boy with a violin.
I mean, look at this ad:
I remember when I went to go see it, I came out confused and unsure if I even liked it or not. It doesn't help my opinion that San is basically bitchy Nausicaa. I didn't realize she was bitchy Nausicaa at the time because I hadn't seen Nausicaa yet. But having seen Nausicaa many times by now, the Nausicaa movie is the better "tree-hugger monster" film. Nausicaa's an actual caring princess and her struggle feels epic to me. She also has another bad princess as an antagonist. San is like blood-thirsty anime Nell and I find her so annoying.
Did you not like Spirited Away? I know I'm repeating myself but, man, I really like that movie until she gets on the train. After the train takes off, it loses all momentum for me. I literally will get up and go do chores or something rather than sit through the end of the movie.
It's a well-made movie. I'm glad it got an award and that award was useable for the studio to continue to make and sell more movies. I think that's a good thing. But we know major awards are a farce to begin with, just the industry deeming where it wants recognition and attention to go. The year Spirited Away won, Catherine Zeta-Jones won an Oscar. Over Kathy Bates, Julianne Moore, AND Meryl Streep. Celebrated pedo Roman Polanski was also given a shiny statue that year as well. So MEH.
Spirited Away's Oscar was the superior nominee in its year but it's also just the standard Hollywood/industry acknowledgment of Miyazaki's talent: "okay, time for his Oscar." Howl got nominated for an Oscar which I think it probably should've won but that was Aardman's year so they got their "time for his Oscar" moment for a Wallace and Gromit movie. Then, for several years in a row, Ghibli work got nominated and then lost to whatever Disney/Pixar thing came out that year because the people who vote for this shit don't actually care about the Oscar for animated films. (I forget if we ever discussed this on my board but there was an article that collected anon comments from the people voting that amounted to "didn't give a shit" and "it's what my kid watched.")
I'm not sure about them producing Oscar bait. What about the films post-Howl seem baity to you?
Also, I need to rewatch Ponyo. Merla and I weren't too impressed when we first saw it but I felt the same way about Totoro once. I wonder if I'll feel the same way upon rewatching it.